Land Rover, @easyJet and more: 7 top creative ads of the week

November usually sees a surfeit of emotional ads. E-commerce and retail brands, especially from Europe, lead the pack with ads which tug at the heartstrings. Many of them are mega productions, high on the feel-good factor. The week ending November 29, 2019 saw a few of them including creative ads from Carrefour, Apple and more.… Continue reading Land Rover, @easyJet and more: 7 top creative ads of the week

Tide, Delta and more: 6 top creative ads of the week

Every week I attempt to share a few creative ads which caught my eye. While we are all exposed to hundreds of commercial messages every day, most of them go un-noticed. Only a handful are noticed and recalled. Here are a few ads which caught my eye this week. Tide: Laundry Night Research shows that… Continue reading Tide, Delta and more: 6 top creative ads of the week

Range Rover, #HeyGoogle and more: 6 top creative ads of the week

A tweet about creativity aptly sums up the aspects on display with many of the creative work showcased here. Of the lot, the ultimate truth is the one listed last. What say? Image via: Adteachings Herewith my weekly picks of compelling creative ads: Jaguar Range Rover: Warning Signs A few years ago, activations and stunts… Continue reading Range Rover, #HeyGoogle and more: 6 top creative ads of the week

8 top creative ads of the week: Apple’s Christmas advert, Norwegian Air and more

Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a select few which caught my eye, the week ending 24th November, 2017. Apple: Sway The Christmas advert from Apple has become an event to look forward to. I think the 2013 one, 'Misunderstood' set the trend. This year's… Continue reading 8 top creative ads of the week: Apple’s Christmas advert, Norwegian Air and more

‘Apple is doomed’ narrative: another perspective

The launch of a major Apple product - especially the iPhone, brings out a slew of negative articles around the company. The narrative is broadly as under: - Apple has stopped innovating - The magic of Apple has vanished after the demise of Steve Jobs There is a sound economic reason behind this: such articles… Continue reading ‘Apple is doomed’ narrative: another perspective