Hallmarks of Apple’s advertising over the years


A recent post by @famouscampaigns on Instagram showcased two hoardings from Apple: one advertising the iPod in 2000 and the other one for iPhone & Apple Watch in 2020. It showed the advancements in technology and storage capacities in twenty years.  Many pointed out that it also highlights the consistency in Apple’s advertising over the years. While the focus was on aesthetics of the two...

Apple Underdogs ‘WFH’, Hokkaido and more: creative ads of the week


Every week I attempt to share a compilation of clutter-breaking creative ads. Aside from these, I occasionally share some views on topics pertaining to the advertising & marketing industry. This week’s compilation includes ads from Apple, Hokkaido – an island in Japan and Motilal Oswal among others. Apple: The whole working-from-home thing Last year, Apple released an ad...

Land Rover, @easyJet and more: 7 top creative ads of the week


November usually sees a surfeit of emotional ads. E-commerce and retail brands, especially from Europe, lead the pack with ads which tug at the heartstrings. Many of them are mega productions, high on the feel-good factor. The week ending November 29, 2019 saw a few of them including creative ads from Carrefour, Apple and more. Land Rover: Discovery Towing Adventures New advertising is old...

Tide, Delta and more: 6 top creative ads of the week


Every week I attempt to share a few creative ads which caught my eye. While we are all exposed to hundreds of commercial messages every day, most of them go un-noticed. Only a handful are noticed and recalled. Here are a few ads which caught my eye this week. Tide: Laundry Night Research shows that for most Americans Sunday night is reserved for laundry. Armed with this piece of information...

Range Rover, #HeyGoogle and more: 6 top creative ads of the week


A tweet about creativity aptly sums up the aspects on display with many of the creative work showcased here. Of the lot, the ultimate truth is the one listed last. What say? Image via: Adteachings Herewith my weekly picks of compelling creative ads: Jaguar Range Rover: Warning Signs A few years ago, activations and stunts were a novelty. In 2012, this stunt performed in Belgium for a TV channel...

8 top creative ads of the week: Apple’s Christmas advert, Norwegian Air and more


Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a select few which caught my eye, the week ending 24th November, 2017. Apple: Sway The Christmas advert from Apple has become an event to look forward to. I think the 2013 one, ‘Misunderstood’ set the trend. This year’s advert is a riveting watch and has the hallmark of classic Apple...

‘Apple is doomed’ narrative: another perspective


The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the company. The narrative is broadly as under: – Apple has stopped innovating– The magic of Apple has vanished after the demise of Steve Jobs There is a sound economic reason behind this: such articles are great for generating traffic. Positive news about Apple (record...

When comparative advertising works


‘Is comparative advertising dead?’ asked an article recently. The thrust of the argument was that: – product differentiation is dead and hence comparative advertising is dead – comparative advertising is driven by pompous marketer’s ego – its impact on the consumer was minimal The article cites examples from the FMCG world and the recent spat between Airtel...

Play-Doh’s handmade campaign, Old Spice S.Q.U.I.D and more: creative ideas of the week


There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 19th May, 2017: Play-Doh’s handcrafted print ads, Old Spice’s pre-launch activity for Krakengärd and more. 1. Play-Doh: handcrafted print ads Advertising is a profession which...

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