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Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a smart campaign from Mastercard which cleverly uses a card’s expiry date to deliver a relevant message, several clutter-breaking TV commercials and a clever social media campaign from Oreo.…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a stunt from the mobile network, EE in the UK, TV spots from Apple, John Lewis and more. EE: a close shave for actor Tom Ellis Product demonstration is a…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a humorous ad for Amazon Alexa, Dove ‘reverse selfie’, a topical ad from Heineken and more. Amazon Alexa: Pompeii The ease of use of Amazon Alexa was dramatised using…

Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the implication is that it delivers what an expensive brand in the category does, at a lower price. Hence, suggesting a prudent buy. But even the most expensive, super luxury brand in a category can be good ‘value for money’ for someone who seeks such brands and can afford to buy them. It’s all about evoking…

Every week I curate a set of creative ads which break the clutter and deliver a compelling brand message either through entertainment or an execution which evokes an emotion. This week’s compilation includes an ad for iPhone 12, Ford UK, Fisher-Price and more. iPhone 12: fumble The hallmark of an ad from Apple is focus. Without any intended pun, the focus is on the product and its benefits. There are several brands which create ads…

‘People read what interests them. Sometimes its an ad’ is part of a famous quote by advertising legend Howard Gossage back from the 1950s. We can extrapolate it in today’s context to cue that people would watch (or ‘engage with’ shall we say?) what interests them. Clutter-breaking creative ads are hard to come by; here are a few including AirPods Pro’s ‘Jump’, which caught my eye the last week: Apple Air Pods Pro: Jump As…

Every week, I attempt to share a compilation of clutter-breaking creative ads. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. In this week’s compilation: a funny ad for a fitness app promoted by actor Chris Hemsworth, a dreamy ad for Apple Watch and more. Chris Hemsworth’s Centr app: In March 2020, actor Chris Hemsworth launched a fitness app, called…

When it comes to advertising, getting noticed is the most important task. The next challenge is that of engagement or evoking interest, which is something most advertisers and ad agencies don’t seem to be too bothered about – going by the run-of-the-mill ads which are most common. Hence we need to appreciate the handful of creative ads which break the media clutter, are memorable and relevant. Here are a few which caught my eye recently:…

Our brain loves lists and there are 8 reasons for it, according to New Yorker. Towards the end of every year, we see ‘best of’ lists across categories. Advertising is highly subjective – what may be liked by one could be hated by another. But I guess most of the ads in my picks of best ad campaigns of 2020 would be universally liked. Here are some more ads (in no particular order) which were…

It’s that time of the year when ‘best of’ lists are made. I have set out to share my picks of top creative ads of 2020. The first part of the list includes ads from Burger King, WhatsApp and more. Here’s the 2nd instalment of the list: Nike: you can’t stop us In popular culture, substance is always preferred over style. A well-designed magazine may help in breaking the clutter in news stands (it was…