Every week I attempt to curate a list of clutter breaking creative ads. Occasionally, I comment on topics relevant to the ad industry – moment marketing, working late in advertising, copywriting, life in the 90s ad agency and so on. This week’s list includes ads from Lacoste, Apple and more. Lacoste: From a Crocodile to the GOAT The context: Lacoste launched a new global campaign created to support and pay homage to the famous brand…
Every week, I attempt to publish a curated listed to top new creative ads. This week, ads from Columbia Sportswear, Google Pixel 10 and more. Columbia Sportswear: Engineered for whatever My memory of Columbia Sportswear’s ads are of their print ads from the 1990s. Even though I am not their core target audience, the brand carries premium imagery and aspiration. Their latest ad has created a lot of buzz in social media for good. The…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week: ads from Nedbank, Apple, Sony Entertainment Television and more. Nedbank: Meet Anna & Yuto Many popular ads tell interesting stories – long before ‘storytelling’ was marketed as some sort of new invention in the era of digital campaigns or some rare skill which has to be learnt. Nedbank tells the story of Anna & Yuto in a format that has…
Every week I attempt to share a curated list of clutter-breaking creative ads. This week, ads from Dream11, Cadbury Dairy Milk and more. Dream11: aap ki team mein kaun It’s IPL season again in India. One can expect a bunch of cricket themed ads or edits meant to be run during the breaks on IPL. Most of them are mediocre and hence it is so refreshing to see a genuinely creative ad which ticks all…
The ‘Best ads of 2024’ lists I have come across recently in trade publications were usually short. I ended up picking 40 ad campaigns (see parts one, two and three) – mostly from the weekly compilation of clutter breaking ads. Here’s the last instalment of the list including ads from Apple, Uber Eats and more. Apple: M4 – no sweat The context: in October 2024, Apple ‘announced M4 Pro and M4 Max, two new chips…
While I was busy compiling my list of best ads of 2024 (Part 1 and Part 2 for now) there were some clutter-breaking creative ads which got talked about in social media. Here’s a quick roundup of ads from the past week or so which caught my eye: Apple Holiday: Heartstrings My all-time favourite holiday ad from Apple is ‘Misunderstood’ from 2013. Usually I can guess the likely twist in the tale but that one…
My picks for the list of the best ads of 2024 is a bit long (you can read the first part here). The second instalment includes ads from iPhone, Channel 4 and more. Privacy on iPhone: Flock Context: the business of models of Google and Apple are different. The former depends on revenues gathered from advertisers who in turn depends on information they collect from Google by way of user behaviour on the web. Even…
It’s the season for holiday films. Over the last week or so, ads from Disney and Coca-Cola were among the most talked about on social media, for various reasons. My weekly compilation of clutter-breaking creative ads includes these and more. Disney: a boy and an octopus One doesn’t look for logic in a Disney film. It’s more like magic that one expects. A new film for the holidays tells the unlikely story of a little…
After ASICS, the screen personality of actor Brian Cox is used creatively in a hilarious ad for Uber Eats. This and other clutter-breaking creative ideas in my weekly curated list, which has been ongoing for a few years now. Apple M4: No sweat Apple made a slew of announcements recently focused on the Mac lineup. The powerful M4 chip became part of the iMac, MacBook Pro and the new Mac Mini. Traditionally, Apple devices have…
My weekly compilation of creative ads is a small tribute to the efforts of marketing & advertising teams everywhere. Aside from the ads, it takes innovative thinking to come up branding efforts like Lego McLaren and Apple Intelligence, which feature in this week’s list. PayPal: Everywhere Sometimes, an idea might sound silly on paper, but fits so well to the concept when executed well. PayPal’s new rewards program is described thus in the press release:…