TagApple

Apple Watch: can three concentric circles evoke emotions?

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At the recently concluded WWDC, Apple executives alluded to how Apple Watch users are addicted to completing the activity rings before the end of the day. watchOS 3 will even a new face showcasing the day’s activity rings. As an Apple Watch user I can vouch for the veracity in the claim that users are motivated to complete these rings. Looked at in isolation, they are just three concentric...

WWDC: of continuity, new paths and focus

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Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what will be announced with some leaked images if there are hardware announcements expected – post the event, a report card of what was announced. The analysis will rarely be balanced with Apple fan sites going over the top while non-Apple fan sites will trash everything...

iPhone SE and winning in India the Apple way

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The Apple Event held yesterday was low-key (‘underwhelming’ as many called it) with announcements along expected lines. The lack of energy was palpable in the presentation. But it is unfair to expect Apple to reveal a breakthrough product every year and deliver it in a high-energy, goose-flesh inducing presentation. That’s the price Apple is paying for setting the bar high. The iPhone...

Guest Post: The new Apple TVC: An unhappy Job

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The moment I finished watching the new film, Our Signature, from Apple my heart sank a little. It has all the nice things in it, the right things, of how Apple makes our lives better. A sweet pleasant film. But will I watch it again? I doubt it. I doubt if many people will. My first thought was “Oh God, they have made a corporate film”. And that thought was nailed by the last frame “Designed by...

The negativity around Apple – the trouble with high expectations, wish to see the mighty fall

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Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically. Amazon delivered sub-par results for the same period and the stock went up 10%. What gives? Stock markets analysts have their own technical theories but I believe it boils down to a simple thing: high expectations from a brand. Not all brands and brand...

Nokia N97 and iPhone 3GS: similar India pricing, different reactions

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Nokia’s N97 is set to be priced at around Rs.36k in India (approx. $750). The reaction, until now, is almost muted and nowhere near the strident notes regarding the iPhone 3G pricing of 31k-35k. And it is going to get worse with the impending iPhone 3GS launch. Why is this so? Herewith some plausible reasons: 1. Apple’s poor marketing communication in India: prior to the iPhone...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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