Apple is a unique company in many ways. I am not referring to its product design or the philosophy of integrating its hardware & software. Apple is perhaps the most scrutinised brand in the world – as if ‘under the microscope’ always, across all aspects of its business: from product line, design, financial performance, marketing & more. For example, a product launch from Apple gets much more media attention than any other company in the…
My weekly compilation of creative ads has been a regular affair since 2017, even though this blog has been active since 2008. Do read this week’s curated list and share your views. Apple: The Relay Among the many hallmarks of advertising from Apple, what I respect & admire most is that every story is strongly anchored on a product benefit. Yes, they did have ‘Think Different’ which was more of a philosophical approach to who…
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to brand management and advertising agencies since a majority of ads are not even noticed by consumers. This week, continuing campaign from Bodyform, new outdoor for iPad and more. Suzuki: Swift: best kept secret Exclusivity is a badge sought after by consumers in some categories . The limited edition model or a rarely spotted fashion accessory can become objects…
Last week, both the advertising & tech portals discussed the controversy over the ‘Crush’ ad for iPad Pro. There were few other notable ads (I attempt a weekly compilation as seen in the archives) including Huggies, Volkswagen and Vadilal. O Boticario: Tempest Many brands see Mother’s Day as an opportunity to advertise. In a way, they make it about themselves and not about mothers. A majority of such efforts force fit the brand in the…
Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight safety video from TUI, a fun TVC for a flavoured bottle drink and more. TUI: flight safety video I think it was Air New Zealand which was among the pioneers to create ‘out of the box’ flight safety videos. There have been many interesting ones since then, including a recent one from Air India. Travel…
Every week, I attempt to share a compilation of creative ads and occasional commentary about the business of advertising. Here are some campaigns of late which caught my eye: British Airways: windows I’ll admit that I didn’t ‘get’ the idea when I saw the billboard images on social media (I am not alone). But it definitely was striking and bold. The penny dropped when I read the context: The OOH images capture the wonder on…
Every week, I attempt to share a compilation of creative ads. The first and most important test for any ad is getting noticed. Everything else – ad being liked or disliked is secondary. Here are a few ads which caught my attention over the last week or so. CRED: Buzzkill Advertising for CRED has created a lot of buzz over the last few years. A few common aspects can be observed in their advertising: the…
Every week, I curate a list of compelling creative ideas. Most of these are traditional adverts while some maybe great marketing ideas. This week, ads from Dream11 for India Premier League (IPL) 2024 and some creative marketing ideas from Tata Motors, among others. Dream 11: IPL 2024 The Indian Premier League is compared by many to the Super Bowl in terms of being a marquee advertising event. To an extent, the comparison is fair -…
Every week I attempt to publish a compilation of creative ads. Having worked in ad agencies for a long time, I know how difficult the seemingly simple task of creating ads that get noticed, is. Here are some ads which caught my eye in the past week or so including those meant for the upcoming Super Bowl: Specsavers: should’ve gone to… By now ‘Should’ve gone to Specsavers’ has become part of popular culture to cue…
Every week, I attempt to curate a list of clutter-breaking ads. I still love the business of advertising (I left the ad agency business in 2012) and finding ads which add value to a brand through creativity is a pleasure. Here are some ads which caught my eye this past week. Heinz: the wait Can meaningful product differentiation be possible in a category like ketchup? Heinz enjoys a lot of popularity and loyalty. In 2023,…