While I was busy compiling my list of best ads of 2024 (Part 1 and Part 2 for now) there were some clutter-breaking creative ads which got talked about in social media. Here’s a quick roundup of ads from the past week or so which caught my eye: Apple Holiday: Heartstrings My all-time favourite holiday ad from Apple is ‘Misunderstood’ from 2013. Usually I can guess the likely twist in the tale but that one…
My picks for the list of the best ads of 2024 is a bit long (you can read the first part here). The second instalment includes ads from iPhone, Channel 4 and more. Privacy on iPhone: Flock Context: the business of models of Google and Apple are different. The former depends on revenues gathered from advertisers who in turn depends on information they collect from Google by way of user behaviour on the web. Even…
It’s the season for holiday films. Over the last week or so, ads from Disney and Coca-Cola were among the most talked about on social media, for various reasons. My weekly compilation of clutter-breaking creative ads includes these and more. Disney: a boy and an octopus One doesn’t look for logic in a Disney film. It’s more like magic that one expects. A new film for the holidays tells the unlikely story of a little…
After ASICS, the screen personality of actor Brian Cox is used creatively in a hilarious ad for Uber Eats. This and other clutter-breaking creative ideas in my weekly curated list, which has been ongoing for a few years now. Apple M4: No sweat Apple made a slew of announcements recently focused on the Mac lineup. The powerful M4 chip became part of the iMac, MacBook Pro and the new Mac Mini. Traditionally, Apple devices have…
My weekly compilation of creative ads is a small tribute to the efforts of marketing & advertising teams everywhere. Aside from the ads, it takes innovative thinking to come up branding efforts like Lego McLaren and Apple Intelligence, which feature in this week’s list. PayPal: Everywhere Sometimes, an idea might sound silly on paper, but fits so well to the concept when executed well. PayPal’s new rewards program is described thus in the press release:…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of integrating its hardware & software. Apple is perhaps the most scrutinised brand in the world – as if ‘under the microscope’ always, across all aspects of its business: from product line, design, financial performance, marketing & more. For example, a product launch from Apple gets much more media attention than any other company in the…
My weekly compilation of creative ads has been a regular affair since 2017, even though this blog has been active since 2008. Do read this week’s curated list and share your views. Apple: The Relay Among the many hallmarks of advertising from Apple, what I respect & admire most is that every story is strongly anchored on a product benefit. Yes, they did have ‘Think Different’ which was more of a philosophical approach to who…
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to brand management and advertising agencies since a majority of ads are not even noticed by consumers. This week, continuing campaign from Bodyform, new outdoor for iPad and more. Suzuki: Swift: best kept secret Exclusivity is a badge sought after by consumers in some categories . The limited edition model or a rarely spotted fashion accessory can become objects…
Last week, both the advertising & tech portals discussed the controversy over the ‘Crush’ ad for iPad Pro. There were few other notable ads (I attempt a weekly compilation as seen in the archives) including Huggies, Volkswagen and Vadilal. O Boticario: Tempest Many brands see Mother’s Day as an opportunity to advertise. In a way, they make it about themselves and not about mothers. A majority of such efforts force fit the brand in the…
Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight safety video from TUI, a fun TVC for a flavoured bottle drink and more. TUI: flight safety video I think it was Air New Zealand which was among the pioneers to create ‘out of the box’ flight safety videos. There have been many interesting ones since then, including a recent one from Air India. Travel…