Getting an ad noticed by consumers is not an easy task. Most of advertising is just ignored – a fate worse than being noticed and disliked. Ads which are seen, recalled and spoken about positively are rare. My weekly compilation of clutter-breaking ads is a small tribute to such efforts – I know how difficult it is to create such, given the fuzzy nature of briefs and the chaotic, whimsical approval process. Here are a…
It’s natural that businesses love the festive season – be it in India or elsewhere. Every region has a season where consumer spends increase – be it Christmas or the Chinese New Year. In India, Diwali ads aim to capitalise on the consumer sentiment of celebrations, auspiciousness and traditions. Christmas-themed advertising is usually anchored on shopping, gifting, relationships and travel. Such ads have a strong dose of ‘do-good’ factor in them and mostly trigger positive…
Over the last couple of weeks, my social media and TV time was much less than usual, thanks to (I should really be thankful and not just mean it as ‘due to’) some travel. I did not pine for any of the streaming shows, news channels, sport telecasts or social media feeds. Of course, I welcomed it as a break and maybe sooner or later would have wished I had all my devices and a…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. Amazing Thailand, HP among others caught my eye this past week or so: iPad: Jay Park music video Since its launch in 2010, the iPad has largely…
‘Is celebrity advertising an effective strategy?’ is a topic of perennial debate in advertising & marketing circles. While opinions vary the use of celebrities for brand endorsements continues unabated. In my weekly roundup I will attempt to share my views on current trends from the world of marketing and a compilation of clutter-breaking creative ads. Celebrity advertising: advertisers keep the faith citing brand name awareness As I noted earlier, advertisers consider the presence of a…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Disney Hotstar: SRK+ Teasers are meant to…
Earlier this week, my Twitter and LinkedIn timelines featured some outstanding outdoor from StreetEasy, a real estate search firm in New York. It demonstrated how select creative work ‘bubble up’ into our visibility purely on the merit of the idea and craft. My weekly compilation of clutter-breaking creative work includes that and more: StreetEasy: win the game of real estate Advertising is not pure art – it has a business role to play and hence…
In terms of user base, Twitter is relatively smaller than other popular social media platforms. But it share of visibility and media attention is much bigger as was evident recently. Twitter’s billboard campaign got people talking about for its simple, striking creativity and showcasing its buzz-creating ability. This and other creative ideas form part of my weekly compilation. Twitter: Tweet it into existence There’s something about Twitter that encourages instant, spontaneous sharing of one’s views…
Beyond advertising portals, a new ad, titled ‘911’ for Apple Watch Series 7 is creating a buzz on the mainline news and social media. Aside from this another creative ad from the stable of Apple – dramatising the iPhone 13 Pro’s cinematic mode, is being widely appreciated. Here are my picks of clutter-breaking creative ads of the past week: Apple Watch Series 7: 911 ‘Focusing is about saying ‘no’ is one among the many popular…
I attempt to share a compilation of clutter-breaking creative ads every week and opinions on industry topics. So it was difficult to pick the best ads of 2021 as there were many worthy of appreciation. ‘Advertising is the most fun you can have with your clothes on’ is a famous quote attributed to maverick adman Jerry Della Femina. I guess he chose to see the positive side of the business – the opportunity to address business problems…