Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. iPhone: check in Deciphering the difference between a feature of a product or its and its resultant benefit is a key skill that very few communication planners, creatives and brands have mastered. For example, it’s quite natural to view…
Every week, I attempt to share top creative ads – the ones which managed to break through clutter, be noticed and leave an impact. Occasionally, I opine on trends relevant to the ad industry such as moment marketing, controversies on social media and so on. Here are a few recent creative ads which I loved: Deutsche Depressionshilfe In terms of creative technique, leading up someone on a certain path and then provide a twist in…
The first part of my picks for ‘best ad campaigns of 2023’ is here. Every week, I attempt to curate ad campaigns which break through the clutter (the first real job of any ad) and convey a relevant message in an engaging manner. Here are a bunch of campaigns which caught my eye during the second half of the year: Chevrolet: memories Christmas ads can easily fall prey to a template. It can be argued…
We all love lists. It helps us save the trouble of researching by presenting bite-sized information that we can quickly digest. Among lists, a count down of sorts increases engagement and debate. Between now and end of the year, there will be lists & ranking across categories – Top 10 movies, news events and so on. My picks for best ad campaigns of 2023 comes in two parts. This list covers ads which I featured…
I attempt to curate a list of clutter-breaking creative ads every week along with an occasional posts on trends in the industry. Last week I missed such a post and here with a compilation of a few ads which caught my eye in the past few weeks. Chevrolet: memories How do you create clutter breaking advertising among a sea of feel-good Christmas ads, retaining the same tone and manner as so many others? I think…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, select Christmas ads from Kroger, Boots, TK Maxx and more. Speaking of Christmas ads, a much talked about ad is from M&S (‘Thismas, not Thatmas’) which seems to be an attempt to breakaway from the feel-good ads commonly seen this season. The central message seems to be that there is no one way to celebrate Christmas and…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is just over. And like clock work, all that we have come to associate with such events have happened: rumours about what is going to launched, leaks of product features, media commentary and so on. The live event on Sep 12 had its share of opinions on social media platforms. I was amused at the snarky…
Independence Day ads have become a part of a brand’s communication calendar in India for a few years now. This follows the pattern of the moment marketing initiatives, a digital-age compulsion thrust on brands. This year too, saw a slew of ads with only a handful with a refreshing idea or execution – something we see in regular advertising too. What makes for a good creative ad? While it must pass the first job of…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons. In my view, a majority of them genuinely prefer the product experience – be it on the Mac, iPhone or any of the other Apple products. If the user has multiple devices and services (such as Apple Music) then the benefits of the ecosystem could be a big reason for Apple love and can also…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is. A small number of creative ads manage to break through the clutter and get noticed. A fewer number of these go on to be recalled and talked about in a positive way. My weekly column of creative ads is a small tribute to brand teams everywhere who produce entertaining, engaging and relevant creative work. These were some…