Harvey Nichols shoplifters: brilliant way to promote rewards programme

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Harvey Nichols, the UK department store has a wicked new campaign to promote its loyalty programme. The pitch: Love freebies? Get them legally (and not try to pinch stuff from the store). The creative execution is what makes it even more engaging: actual footage of shop lifters at the store.

Agency: adam&eveDDB. See more Harvey Nichols work here.

The YouTube video has a link to download the Rewards app. Clever stuff.

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