Advertising

Vodafone ‘Add Power To You’ promises blazing fast internet and a rush

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A great looking new ad for Vodafone’s high speed network in Germany, promising blazing fast internet and a rush of an experience is doing the rounds of ad blogs.

Agency: Jung Von Matt
Director: Sebastian Strasser

As an aside, the telecom category advertising takes the cake when it comes to depicting things which are so far removed from real-life experience of the brand. Yes, changing the on-ground experience of a brand is not advertising’s job. But does the category advertising exaggerate the service beyond credibility? Be that as it may, the Vodafone Germany ad makes for riveting viewing. Kudos, especially on the special effects.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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