Miller High Life innovations

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Beer advertising relies almost totally on television advertising. In this context, it was good to see a print campaign for Miller picking up a Gold at the Cannes 2009 Advertising Festival.



Agency: Saatchi & Saatchi, New York

A far cry from the surrogate advertising for music CD’s, adventure holidays and mineral water replete with ‘shiny, happy people’ we see in India.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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