Advertising Next: must-grab book


You won’t regret investing in this book: Advertising Next by Tom Himpe. In India, you could try Landmark – I bought it from their Chennai outlet. It’s a great repository of ‘new media’ ideas and if you are in an Advertising Agency, I would say it’s a must-read. What I liked was the way the contents were organized: almost like caveats for today’s advertising.

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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