Advertising

National Lottery #PleaseNotThem: hilarious twist to happy accidents

Pinterest LinkedIn Tumblr

When it comes to lottery advertising, a common theme is the one about ‘happy accidents’ and its repercussions. So we’ve seen ads portraying how one’s lifestyle or outlook changes (or does not) after winning a lottery. The portrayals range from the outrageous things one can buy or how one’s basic traits don’t change even if the trappings do after a lottery win. A new campaign from UK’s National Lottery has a wicked twist to such accidents. The core proposition remains the same – ‘anybody can win’ but the tongue-in-cheek wish is that it is not the already rich & famous.

Agency: AMV BBDO

Facebook Comments

A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

Write A Comment

%d bloggers like this: