In the marketing mix, investment behind media buying is perhaps the most expensive, especially when it comes to high value media properties such as the Super Bowl in the US or the IPL in India. So it is understandable if brand teams are anxious to ensure the correct brand attribution. When the viewer associates an ad with that of a competitor, referred to as brand misattribution, it is as if all the effort was to…
Every week I attempt to share a compilation of clutter-breaking creative ads. Occasionally I comment on industry related issues too. This week’s creative picks include a hilarious spot for Australian shoe-maker R.M. Williams starring Hugh Jackman, a clever print ad for Grin scooter rentals and more. R.M.Williams: Maximum Jackman Maximum Effort, the creative agency started by Ryan Reynolds (‘We make films, TV and content for the personal amusement of Ryan Reynolds. We occasionally share them…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on industry topics. Being noticed is an ad’s No.1job as far too many of our ads simply go unnoticed in the clutter of media noise. This week, my collection includes a charming ad for Yorkshire Tea among others. Yorkshire Tea: The Social Distancing Teapot Brands have been tripping over each other to release ads pertaining to the COVID-19 pandemic…