#BestAtWork, Honda Kog, #MomBeAGirlAgain and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 9th September: Mia jewellery, Adidas and more.

1. Mia by Tanishq

It is such a pleasure to good English copywriting in Indian advertising these days. The narration, delivered like a recital of a poem, the rhymes and sharp message it delivers all work together to drive home the point: the brand ‘celebrates the strong, passionate, driven, ambitious working women of India- the women who not only bring their #BestAtWork but look their best while doing so’. The core message is likely to find favour with all women, especially those who juggle a career and home. I also liked the hashtag #BestAtWork because it allows for the brand to own a larger platform and invites contribution from those on social media. Not surprisingly the ad has struck a chord with a whole lot of celebrity women professionals who are helping it go viral. Loved it.

Agency: Mullen Lowe Lintas

2. Adidas odds

Another ad with some great copywriting coupled with an interesting product idea.

Agency: Taproot Dentsu

3. Honda Kog

The legendary Honda Cog ad is back but in a different avatar. This one uses a similar footage to drive home a point about using genuine Honda parts.

Agency: dougserge+partners inc., Canada

4. Amazon India

Another insightful effort from Amazon India. Instead of a cliched approach to gifting they have discovered a slice of life which many of the intended target audience will empathise with. We’ve all felt this away about our mothers and the hashtag #MomBeAGirlAgain neatly captures the insight.

Agency: Ogilvy

5. Lateral language learning app

Apparently, Swedish throat candy brand Lakerol is known in the country for its long-running slogan, “Makes People Talk.” The brand recently created an app that sets out to connect Swedish people with refugees and help new arrivals to learn to speak the language. I loved it because it took forward the central proposition of the brand in a meaningful way.


5. Apple – health

I liked this ad for its beautiful graphics and the way it explained a boring concept like the need to sleep better and role of Apple’s health app in that.

Which one did you like best? Comment in.

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