Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a brilliantly crafted ad for the Impossible Burger from Burger King, a fun ad for CRED and more. Burger King: confusing times Sometimes you find an ad riveting, engaging…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an opportunity to create ads – mainly social media creatives. Burger King posted a tweet in the context Women’s Day and got into kerfuffle on media. Eventually they retracted the original tweet which said, ‘Women belong in the kitchen’ not before outrage across media. It got me thinking about the need for context in today’s media…
The ad & marketing industry portals were busy compiling the ‘best of 2020’ lists over the past weeks. I too have shared 30+ great campaigns of last year in three parts. Here are a few clutter-breaking creative ideas I came across over the past few days including the much talked about Burger King’s new brand identity, ad film for BBC and more. Burger King brand identity: making retro cool Going by internet reactions from the…
Our brain loves lists and there are 8 reasons for it, according to New Yorker. Towards the end of every year, we see ‘best of’ lists across categories. Advertising is highly subjective – what may be liked by one could be hated by another. But I guess most of the ads in my picks of best ad campaigns of 2020 would be universally liked. Here are some more ads (in no particular order) which were…
2020 has been a terrible year in many ways for us all. Amidst the chaos and turmoil caused by the COVID-19 pandemic and the bad news all around, some ads managed to break through the clutter. As with all effective ads, they made us ‘feel’ something – brought a smile on our faces, got us all teared up or simply made us feel good. Here is a compilation of compelling creative ads of 2020 (in…