Creating great creative ads is not easy. In advertising it is believed that the important task of an ad is to first get noticed – otherwise, everything else is academic. Unfortunately a majority of the ads go un-noticed in all the media clutter and the priorities which occupy our minds. My weekly compilation of clutter-breaking creative ads is a tribute to such work. Here are some favourites from the past week or so: TCM: Happy…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke kept in front of him and held up a bottle of water signalling that the latter is a better option than a fizzy carbonated water. It sure is from a health perspective and there have been calls to highlights the ill-effects of soft drink addiction for years now. The incident got a lot of visibility…
My weekly compilation of creative ads attempts to showcase clutter-breaking creative ads across TV, print, outdoor, design and digital platforms. This week, the list includes compelling work for Bodyform, Coca-Cola among others. Bodyform: #WombStories In 2018, Bodyform created a lot of visibility and won several awards for their clutter breaking ‘Viva la vulva’ campaign. Creating a sequel to a successful campaign is very difficult as the bar is already set high. In new campaign the…