Last week, both the advertising & tech portals discussed the controversy over the ‘Crush’ ad for iPad Pro. There were few other notable ads (I attempt a weekly compilation as seen in the archives) including Huggies, Volkswagen and Vadilal. O Boticario: Tempest Many brands see Mother’s Day as an opportunity to advertise. In a way, they make it about themselves and not about mothers. A majority of such efforts force fit the brand in the…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. Native: Unbelievably Good Founded in 2015, Native is a personal care company that makes personal care products from naturally-derived ingredients. In just two years it was acquired for $100 mn by Procter & Gamble. A new set of ads…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. Wildbean Cafe: drives you cravey The insight of ‘in-between meal hunger makes us irritable and act out of character’ served Snickers very well. A similar idea of ‘hunger pangs make us crave for food’is brought alive for BP’s Wildbean…
Creating great creative ads is not easy. In advertising it is believed that the important task of an ad is to first get noticed – otherwise, everything else is academic. Unfortunately a majority of the ads go un-noticed in all the media clutter and the priorities which occupy our minds. My weekly compilation of clutter-breaking creative ads is a tribute to such work. Here are some favourites from the past week or so: TCM: Happy…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke kept in front of him and held up a bottle of water signalling that the latter is a better option than a fizzy carbonated water. It sure is from a health perspective and there have been calls to highlights the ill-effects of soft drink addiction for years now. The incident got a lot of visibility…
My weekly compilation of creative ads attempts to showcase clutter-breaking creative ads across TV, print, outdoor, design and digital platforms. This week, the list includes compelling work for Bodyform, Coca-Cola among others. Bodyform: #WombStories In 2018, Bodyform created a lot of visibility and won several awards for their clutter breaking ‘Viva la vulva’ campaign. Creating a sequel to a successful campaign is very difficult as the bar is already set high. In new campaign the…