It’s that time in the ad world again – Cannes contenders are being showcased across advertising & marketing portals. Many of them are not traditional ad spots (save for exceptions like this outstanding ad from Apple on accessibility features) but case study films anchored on some ‘do good’ act. Sure, there is creativity on display but as many have pointed many seem like convenient ‘made for awards’ projects not meant to solve any real-world business…
A couple of recent ads – Stayfree’s ‘Daughter’s Day ad and Dove’s ‘The Beauty Report Card have become topics of discussion on social media and ad industry portals. Ads being noticed and more importantly being discussed is a welcome sign – at least they weren’t ignored. Given the nature of social media one is to expect both positive and negative feedback to any content – so it’s not surprising that recent ads for Dove Indi…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a humorous ad for Amazon Alexa, Dove ‘reverse selfie’, a topical ad from Heineken and more. Amazon Alexa: Pompeii The ease of use of Amazon Alexa was dramatised using…