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Dove

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A couple of recent ads – Stayfree’s ‘Daughter’s Day ad and Dove’s ‘The Beauty Report Card have become topics of discussion on social media and ad industry portals. Ads being noticed and more importantly being discussed is a welcome sign – at least they weren’t ignored. Given the nature of social media one is to expect both positive and negative feedback to any content – so it’s not surprising that recent ads for Dove Indi…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a humorous ad for Amazon Alexa, Dove ‘reverse selfie’, a topical ad from Heineken and more. Amazon Alexa: Pompeii The ease of use of Amazon Alexa was dramatised using…