Most ads go unnoticed. In a 2017 article, Dave Trott said ‘In the UK £20.3 billion is spent each year on all forms of advertising and marketing. Of this 4% is remembered positively. 7% is remembered negatively. And a massive 89% isn’t even noticed or remembered.’ In that context, creating ads which are clutter-breaking and remembered (for the right reasons) are commendable. Here are a few which caught my eye this past week or so: Orange -…
Every week I attempt to share a compilation of clutter-breaking creative ads. Aside from these, I occasionally share some views on topics pertaining to the advertising & marketing industry. This week’s compilation includes ads from Apple, Hokkaido – an island in Japan and Motilal Oswal among others. Apple: The whole working-from-home thing Last year, Apple released an ad showcasing how a startup team collaborates to create a circular pizza box. The same team is back…