Most ads are simply ignored – a fate worse than being disliked. Hence it is said that the most important task of an ad is to be simply noticed first. Once a brand has its consumer’s attention, rest of the goals like engagement, relevance and effecting a behavioural or attitudinal change, makes sense. Here are a few creative ads from the past week which caught my eye: Bata: Stronger Inside The 40 & 50+ age…
I usually spend some time over the weekend to watch new ads, read about the latest campaigns and curate a list. On most occasions, the pickings are poor. On rare occasions, such as last week there is a surfeit of good work. Nike: Winning isn’t for Everyone Relatively speaking, Nike has a much higher share of ‘on-brand’ and ‘much talked about’ ads. Even for them, there can phases where it feels they haven’t given that…
“Ninety percent of everything is crap” goes the adage known as Sturgeon’s Law. Same is true for advertising too. Breaking through the information & media clutter with creative ads is not easy. Every week, I attempt to share a few such ads which caught my eye. Here are a few ads from the past week or so. BBC: Paris Olympics 2024 Close on the heels of the Paris Olympics theme film from Omega, comes this…