Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex, CEAT and more. Kotex: own your flow In India, advertising for sanitary pads has come a long way. A couple of decades ago, periods were not even referred by name – it was just ‘for those days of the month’. Later we had product demo ads which depicted product features with the use of a…
Every week, I attempt to share a list of clutter-breaking creative ads. This week, select Cannes Lions winners, ads from Zomato, Wimbledon and more. Occasionally, I comment on topics relevant to the business of advertising. So another season of Cannes Lions winners is upon us. Some campaigns which have gone on to win big have been found to be dodgy when it comes to claims of effectiveness. One argument about awards in the context of…
I attempt to share a curated list new creative ads almost every week. But I wasn’t much enthused about any of the new work I came across recently. So I dug into my archive of ads and picked a list of ads which won awards at Eurobest or Epica Awards more than a decade ago. Volkswagen: Parking Assist An ad which is anchored on perceptions or jokes about women drivers may get a lot of…
Some of my weekly picks of creative ads include work from the ‘new media’ world incorporating technologies like facial recognition or machine learning. This week’s list includes good old fashioned TV commercials and print ads. Sony Bravia: Desert Water In a category where a discernible product differentiation is difficult to achieve, Sony has introduced a TV which has technology that produces sound from the screen itself. Dubbed as Acoustic Surface sound, this presents an opportunity…
Every week, I attempt to share a short compilation of creative ads which caught my eye recently. The attempt is to acknowledge the hugely difficult task of creating compelling commercial ‘entertainment’ which is not ignored – as most ads are. This week’s list includes TVCs from Apple, Warburtons and Google among others. Apple: Behind the Music Apple has always had a strong association with music. The iPod and iTunes changed the way we listen to…
Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 7th Oct, 2017. 1. UNIQLO: Skip Winter Ads which are a montage of visuals, set to a catchy jingle or music are quite common. One may say that these lack a creative idea but when the ingredients are put together in the right manner, they do make for…
Loved this new set of ads for Copic Markers highlighting their ‘Thick+Fine’ variant. Simple, focused idea rooted in the product and an execution which brings a smile. Agency: FCB Will we ever see good print ads in Indian mainstream advertising again? Sigh.