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Breathtaking films from Sony Bravia, Lacoste and more: top creative ads of the week

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Some of my weekly picks of creative ads include work from the ‘new media’ world incorporating technologies like facial recognition or machine learning. This week’s list includes good old fashioned TV commercials and print ads. Sony Bravia: Desert Water In a category where a discernible product differentiation is difficult to achieve, Sony has introduced a TV which has technology...

Apple ‘Behind the Music’, @Warburtons and more: 8 top creative ads of the week

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Every week, I attempt to share a short compilation of creative ads which caught my eye recently. The attempt is to acknowledge the hugely difficult task of creating compelling commercial ‘entertainment’ which is not ignored – as most ads are. This week’s list includes TVCs from Apple, Warburtons and Google among others. Apple: Behind the Music Apple has always had a strong...

UNIQLO, IKEA and more: 6 creative ads of the week

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Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 7th Oct, 2017. 1. UNIQLO: Skip Winter Ads which are a montage of visuals, set to a catchy jingle or music are quite common. One may say that these lack a creative idea but when the ingredients are put together in the right manner, they do make for...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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