Every week, I attempt to share a compilation of clutter-breaking creative ads. I also occasionally share my views on industry topics. This week, my compilation of creative ads include TV spots from Apple for the Apple Watch Series 6, Tesco UK for its Clubcard and more. Apple Watch Series 6: it already does that Over the years, the Keynote events held by Apple have been master classes in both PR and presentation. The hallmarks have…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance to create ideas which ‘make a dent in the universe’. That phrase has been attributed to Steve Jobs in the context of a company’s mission. But what does the phrase, ‘dent in the universe’ mean? Is it about creating something which makes a profound positive impact in people’s lives across the world? Or a large swathe…
Advertising can not just change perceptions but can change behaviour too. One of the best examples I can think of is the effort behind preventing road accidents in Melbourne, Australia for TAC by Grey Worldwide. The TAC’s campaign is reported to have contributed to saving over 10,000 lives and 100,000 serious injuries; the financial savings to Victoria are estimated to be $67 billion. Recently, the hugely awarded Dumb Ways to Die campaign resulted in 20%…
At one level, advertising is creativity with commerce. The creative ideas developed by ad agencies help businesses drive awareness, sales and build brands. We are all familiar with ads peddling toothpaste, soaps and mundane everyday things. In doing so, advertising comes under the microscope for having to promote controversial categories like fairness creams. Advertising also comes under fire for creating make believe worlds and promoting stereotypes. Amidst all this is the belief that advertising can…