Tag

Radio

Browsing

In 1989, British Airways released a campaign considered to be a classic in advertising. Back when special effects were not as advanced as they are today, it brought alive the idea of the brand bringing people together. In 2014, technology was used cleverly to make it appear as if a small boy ‘looked up’ every time a British Airways flight flew over a billboard in Piccadilly Circus. Of course there have several memorable tactical ads…

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 2nd June, 2017: Irn-Bru, Lacoste, Mercury Radio awards and more 1. Irn-Bru Dubbed Scotland’s ‘other national drink’, Irn-Bru has always been known for cheeky advertising. In a cluttered category, being quirky helps but this one takes it to a whole new…

Nowadays, radio spots seem to be on a DIY mode. A majority of the spots follow this template: Man: ‘hey, where are you going?’ Woman: ‘I am going out to buy [insert brand name]’. Man: Oh, [repeat brand name]? Why? Woman: Haven’t you heard? It’s got [insert feature list]. And what’s more it has [insert additional feature which the brand manager insisted upon]. Man: oh, wow! I must also buy [repeat brand name]. Wait! I…