Why instinct is dumped in today’s advertising


In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter Thompson London bemoans the practice in advertising nowadays, of relying solely on data derived from consumer research and not paying any heed to good old gut instinct. His reference to how One Direction came only third in the show X Factor but Simon Cowell relied on his...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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