Digital 10th September 2020 Hashtags killed the tag lines – is that a good thing? Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The…
Featured 12th July 2020 Brand mascots: avoiding the pitfalls of advertising characters and visual properties A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag line or a brand…