Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to share a curated list of clutter-breaking ads. The first and most important job of an ad is to get noticed – everything else is secondary. But unfortunately most ads are simply ignored: a fate worse than being disliked. Here are a few recent ads which caught my eye. Oura: give us the finger The context: over the last few years, smart rings have become popular as health accessories. Most ads…