Advertising

Yum Yus Dhoni for Pepsi: not so ‘yum’ for me

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Pepsi’s new ad featuring Dhoni has the hallmark of a popular ad. In fact, colleague of mine raved about it. I found the ad just pushing the stereotypes of a ‘madrasi’. This is how people north of the Vindhyas ‘think’ the madrasi is. Perhaps they should read this and this. Having ‘Dhoni as Rajnikant’ is not an idea. What would you call a celebrity imitating a celebrity then?

 

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

1 Comment

  1. When i saw this adv. my initial reaction was one more “no brain” ad about South of India, that too not original, a copy of Quick Gun Murugan…

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