One of the popular ads of all time is the John West one, where a John West employee wrestles with a bear to get the ‘freshest’ salmon. They’ve had sequels too, which weren’t as funny – trouble with all sequels, eh? View them here, here and here.
Their print ad won an Epica in 2005.
And they have followed it up with this new print ad.
It is remarkable that they have stayed true to the core idea of ‘enduring the worst’ to bring you the best. I like.