John West: going to great lengths

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One of the popular ads of all time is the John West one, where a John West employee wrestles with a bear to get the ‘freshest’ salmon. They’ve had  sequels too, which weren’t as funny – trouble with all sequels, eh? View them herehere and here.

Their print ad won an Epica in 2005.

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And they have followed it up with this new print ad.

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It is remarkable that they have stayed true to the core idea of ‘enduring the worst’ to bring you the best. I like.


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