Fairy: ‘interactive’ print ad!

Came across this nice print ad for Fairy Liquid Dishwasher. It is almost an interactive ad, requiring the reader to get involved beyond reading.

Fairy spiral

Via Ads of the World. Advertising Agency: Grey Bucharest, Romania

Would love to know the background of this ad. The client’s request would have been simple – ‘give me a print ad’. And usually, the response is just that – another print ad. Heartening to see the team going beyond the brief and developing something distinct. Here’s to more such.

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