As good as being there: NatGeo

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A common communication theme with TV channels, news magazines & dailies – ‘coverage so good, it’s like being there’. A ringside view of sport and world events can be dramatized in many ways.

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The one that is fresh in my memory (featured in The Copy Book) is a print ad for a UK daily (Telegraph, I think) which showed a side view of slip cordon in a test match. The twist was that one of the slip ‘fielders’ crouched like others is the reporter – dressed in a suit. The contrast of white-flanneled fielders with a journo was brilliant. Here is NatGeo’s latest work on the ‘You there’ idea – take a look at the eyes closely and the penny will drop.


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