The print work from DDB South Africa for Energizer which won the Grand Prix in the Press category is simply brilliant. It provides a new twist to the ‘long lasting batteries’ promise of Energizer.
It dramatizes the activities kids may indulge if their toys have run out of batteries. It continues the trend in print advertising of visually telling a story. I found these two funniest in the 4-part series. The rest of the ads are here.[ad#ad-5]