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Energizer: Print Grand Prix

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Park

The print work from DDB South Africa for Energizer which won the Grand Prix in the Press category is simply brilliant. It provides a new twist to the ‘long lasting batteries’ promise of Energizer.

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Pants

It dramatizes the activities kids may indulge if their toys have run out of batteries. It continues the trend in print advertising of visually telling a story. I found these two funniest in the 4-part series. The rest of the ads are here.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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