Day & Night Nurse: ‘fear of missing out’ meets comic book cool

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Fear of Missing Out or FOMO is compulsive concern that one might miss an opportunity for social interaction, a novel experience, profitable investment or other satisfying event. The flip side of it is anxiety:  worrying that others are doing far more interesting things than you, especially on social media. A new campaign for GSK’s Day & Night Nurse in the UK taps on this insight nicely. And the striking look of the campaign is courtesy Neal Adams, a legend in the comic book world.

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Agency: Grey, London. Via.


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