The BSNL-Preity Zinta TV commercial must rank as one of the worst on TV – the one where Preity rejects a suitor because he does not have a BSNL landline. Groan. How do they even approve this kind of stuff?
Came across this spot which breaks away from the category codes of car advertising.
In my previous job, I had the opportunity of meeting Ed Meyer, the erstwhile Chairman of Grey. I shook hands with him and considered not washing my hands for a week – at Grey, he was God.
Graduates in India do find advertising an attractive option. They come all wide-eyed hoping to get a piece of the action in creative development. If they are limited to chasing art works & bills they do get disappointed.
Blogs and bloggers are not yet considered influential in affecting brand choice. At least, not in India. All this could change.
In a case of great follow-up journalism, The Industry Standard went back to seven of the harshest critics of the iPhone when it was launched.
The Surf Excel Children’s festival has featured in the Bangalore TOI prominently for a week now. What was a mere advertising idea has slowly transformed into a powerful brand idea.
India has got its iTunes store. As of now only the App Store contents are available at the store. Can’t wait to try out the new apps. Can the iPhone be far behind?
It was a mixed day for Apple yesterday. Thousands lined up to purchase the iPhone 3G, those that got their phones acted as if they won a lottery and there was great excitement around the brand launch. In Tokyo, a gentleman arrived at 6.30 am to the Apple Store only to find about 1300 people already ahead of him. Overall, the phone got good reviews (see CNET’s review here) and the new App Store is…
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