There is a new video doing the viral rounds about the ‘process’ of a client brief, the design presentations and the iterations thereafter. If you are a designer freelancing for clients or an ad exec in an Agency, you will roll in the aisles with laughter. It is likely to be ‘laughter of recognition’! But if you are a client, this is likely to get your goat. There is a tendency in us agency folks…
It’s here – a USB modem stick that says up front that it is compatible with a Mac. Vodafone has just launched its USB stick, with the claim that its is the first such device for Mac users.
The Reliance Group promoted iStore is running a promotion called Mac to College, in Bangalore. The promo entitles students for a 12% discount on Macbook or Macbook Pro. According to the iStore spokesperson,’many students’ are walking in. And they are not buying it because they can run Windows in it. They are buying it, ‘because its Apple’! Is the Apple halo finally dawning in India?
Writing this on my iPod Touch, thanks to the Wordpress app on the iTunes:).
One of the toughest categories to work on is advertising for charitable causes. Some creatives see it as an opportunity to win metals.
The App Store on iPhone and iPod Touch is simply addictive. I have enjoyed getting cool apps (mostly the free ones!) and transferring them to my iPod Touch. The entire process is simple and glitch free.
The marketing of Hindi films is keeping with the times – social networking, online advertising, pre-launch hype are all the mantras that are followed.
Brilliant use of outdoor space by Smart car. Brings out the product feature beautifully, but does it run the risk of NOT being noticed?
Sometimes you come across stuff, that makes you say, ‘Wish I had thought of this!”. Here is one such for Oreo.
What lures people to reality shows? Soaps and serials have ‘acting’ involved and that profession puts the gleam in the eyes of a select few – those that dream of making it big in the ‘make-believe’ world or the tinsel town. Reality shows ostensibly provide an opportunity to showcase one’s talent – be it singing, dancing or dare devilry.