Archive

July 2008

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Amul has a rare distinction among brands: its hoarding are looked up to, literally. While the magic is in the topical themes and the execution, I recently heard the story behind the campaign – and its a shining example of client-agency relationship.

The new Vodafone ad for Call Conference – this one is sure to top the popularity charts – like most of the recent Vodafone ads. What works? Anticipation. Curiosity. Realism. Up until the last frame, when the penny drops you have a vague idea of the feature but not sure. The object of this conference call is also the clincher. It reminds us all of the days when we struggled with our ties and ended…