The new Vodafone ad for Call Conference – this one is sure to top the popularity charts – like most of the recent Vodafone ads. What works? Anticipation. Curiosity. Realism. Up until the last frame, when the penny drops you have a vague idea of the feature but not sure. The object of this conference call is also the clincher. It reminds us all of the days when we struggled with our ties and ended up in knots. Brilliant. And the casting – it is so unlike a ‘model-model’ if you know what I mean – it connects superbly.
And what was that about branding? So many of us agonize over branding – usually linked to how many times the brand name is mentioned or shown. Any doubts about this ad’s strong branding? Kudos to Vodafone India and O&M.