Coke builds its own Bird’s Nest for Olympics


This is perhaps the best yet among brands that have created special spots for the Beijing Olympics. Most of them have the expected – sports analogies, metaphors for success, achievement. This one makes a fantastic connection between the Bird’s Nest stadium in Beijing and a straw! The creative mind sees a connection where none existed. That’s the beauty of an idea isn’t it?.

The version with lyrics has words like ‘we build a nest one straw at a time…all it takes is an Olympic sized quest to build a our very own stadium of dream’. Bit sugary, but overall the spot ‘hits the spot’.

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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