Coke builds its own Bird’s Nest for Olympics

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This is perhaps the best yet among brands that have created special spots for the Beijing Olympics. Most of them have the expected – sports analogies, metaphors for success, achievement. This one makes a fantastic connection between the Bird’s Nest stadium in Beijing and a straw! The creative mind sees a connection where none existed. That’s the beauty of an idea isn’t it?.

The version with lyrics has words like ‘we build a nest one straw at a time…all it takes is an Olympic sized quest to build a our very own stadium of dream’. Bit sugary, but overall the spot ‘hits the spot’.

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