Marmite: you gotta love the ads

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The acquired taste of Marmite is reflected in the slogan ‘Love it or hate it’. But its difficult not to love the advertising. Popular TVCs (Kiss, Paddington) and the award winning print campaign for Marmite Squeezy have all carried the ‘Love it, hate it’ theme. DDB London has recently created print ads for Marmite Snacks, expressing the idea visually.


Agency: DDB London
Executive Creative Director: Jeremy Craigen
Head of Art: Grant Parker
Copywriter / Art Director: Graeme Hall, Noah Regan
Illustrator: Al Murphy
Photographer: Andy Grimshaw

Not quite the same wit & charm of the Squeezy ads, wot? And this idea of getting the reader to turn the page has been done before. But great to see the central idea running through all the variants & product forms, a la Altoids.

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