This seems like a variation of ‘Caught in the wrong job?’ question of Monster. The execution is interesting.
In an attempt to counter Apple’s popular & effective ‘I’m a Mac’ series of ads, Microsoft has apparently signed on Jerry Seinfeld, reportedly for US$10mn.
I was in two minds about visiting the Airtel store in Bangalore last night to check out the response to the midnight launch of iPhone. Half expecting a handful of buyers and curios onlookers I decided against it since it would be real dampener for the Apple fan in me. Some of the news channels decided to cover it Live. Headlines Today had a full hour dedicated to the launch starting 12 midnight – nothing…
The blogosphere in India is abuzz with dismay on the iPhone pricing here. Singapore is also launching on Aug 22, and SingTel has offered not one, but seven price plans for the iPhone!
I should have jumped with joy today when I saw mail from Vodafone asking me to come to their store and pay up the advance for the iPhone. Instead, I was disappointed. The reason: it will be available in 8GB & 16GB models, priced at Rs 31,000 and Rs 36,100 respectively. And that’s official Vodafone communication. Whoa! Imagine paying $715 for something that is priced $200 in the US? Add it to the list of…
Thanks to Duncans.TV, I came across this interesting piece of work from Lowe, New Zealand for the New Zealand Lotteries. The task at hand: make the lottery brand Instant Kiwi relevant to a larger audience. The idea: dramatize the time taken to scratch the instant win card (about a minute) and link it with the thrill of winning. The result: Little Thriller – a series of one minute films done typically in Hollywood style thrillers.…
‘Reassuringly expensive’. The baseline is hardwired to Stella Artois and must rank one of the most memorable slogans of all time. But according to industry insiders, the brand has steadily lost its past glory – it has gone from being a product with a certain degree of class to one associated with football thugs. But that’s not the primary reason behind the beer brand’s parent company InBev parting ways with Lowe, after 26 years of…
The latest entrant in the 50p mint category in India is Fundamint. It seems to peg its differentiation on Indian ingredients like saunf (fennel seeds) and hence the positioning: dil se desi.
Microsoft is the undisputed Goliath in the world of operating systems. Apple, in comparison is no competition on the market share front. But thanks to the initial glitches with Vista and clever marketing by Apple, Microsoft is forced to adopt a defensive stance of late. In order to give an image makeover, they signed on Crispin Porter + Bogusky recently. Am not too sure if this is an indication of the stance they are likely…
Somewhere in this world, as you read this, an agency bloke is thinking of an ad for Wonderbra. Never mind if his current clients are Sangu Mark Lungi, Baba Pan Masala or Titan Watches. He will think of an idea for Wonderbra, making it perhaps the most scammed brand in history. And the ad will usually exaggerate the effect of the brand – titillating or otherwise! Thankfully, Londoners are staring at a real Wonderbra hoarding…