The acquired taste of Marmite is reflected in the slogan ‘Love it or hate it’. But its difficult not to love the advertising. Popular TVCs (Kiss, Paddington) and the award winning print campaign for Marmite Squeezy have all carried the ‘Love it, hate it’ theme. DDB London has recently created print ads for Marmite Snacks, expressing the idea visually. Agency: DDB London Executive Creative Director: Jeremy Craigen Head of Art: Grant Parker Copywriter / Art…
A couple of creatives from Australia for IKEA are doing the rounds of ad blogs. The first one is a media innovation, that makes you feel a little envious of the simplicity of the idea and perfection in execution. The Inspiration Room Daily, quotes the creative team (303 Advertising, Perth): The mechanism is the paper itself. We simply ran one full page advert near the front of the paper, and the second full page ran…
Fashion events and cosmetic brands go hand in hand. Brands get associated with such events and see it as an opportunity to showcase the brand among the right audience. Here is an idea that breaks the convention of how brands get talked about in such events. When you sponsor the event like in Lakme Fashion Week, the event and the brand are hard wired. But when you simply want to showcase your brand and compete…
To disprove the myth that I write nice things only about Apple, here is news about some cool new products from Microsoft. The first one that caught my eye is Photosynth. It takes a group of photos, typically of a single geographical location, but possibly taken at different times by different people, analyses them for similarities, and then stitches then together into a smooth-flowing, pseudo-3D panorama. Check more on it here and here. It does…
One ‘brand’ that I have to come to admire of late is Akshay Kumar. I am familiar with his early ’90s avatar of Khiladi, Mohra and Main Khiladi Tu Anaadi. He carved a niche for himself as an action-comedy star but never reached the stratospheric levels of other heroes like SRK. He was a star of the masses who attempted at innovation. His public persona driven was driven by his penchant for martial arts, his…
The strike rate of Alka Seltzer ads has always been high. Here is the latest one from Puerto Rico. Takes a while for the idea to register, but when it does the product benefit is clear…as water? Advertising Agency: BBDO Puerto Rico Creative Director: Rafael Sepulveda Art Director / Photographer: Iancarlos Reyes Copywriter: Antuan Vazquez Via: Ads of the World
Advertising agencies are getting into the act with the election fever in the US. Adweek commissioned leading agencies in the US to create mock ads for the presidential candidates. Maybe I am not close enough to the action, so I don’t get it but the ads were downright bland. What caught my eye was this effort from Jack Daniel’s. Arnold has crafted a series of posters that end with a superbly crafted baseline: ‘Socialize liberally.…
Mumbai is a city of migrants. Despite the diverse backgrounds the one thing that unites all Mumbaiites is a sense of oneness with the city. By and large you will find that the residents take up to the city and identify with it passionately. Other cities like Delhi, Chennai & Kolkata too have its believers, but none to the extent of a Mumbaikar, I feel. And the diversity of the residents makes it that much…
Maybe this is not inspired by the Teach India initiative, but Pepsi is teaching India to learn…actually, not learn. Let me explain. The new TVC urges Indians not to fret too much if one fails in conventional class room studies. All you need is the thirst to learn more about things that interest you. As a proposition it is likely to strike a chord with the youth. The execution, thankfully, does not take the message…
I had written about the making of the Big TV ad some time back. The reveal commercial is on air now. The proposition, arising out of the name is simply, ‘Think Big’. So we are told that whether its a mustache or voice, it matters only if you are Big. The TVC does justice to the proposition and is jaw-dropping in scale. It achieves just one thing: announce Big TV’s arrival. As a potential…