ArchiveAugust 2008

Marmite: you gotta love the ads


The acquired taste of Marmite is reflected in the slogan ‘Love it or hate it’. But its difficult not to love the advertising. Popular TVCs (Kiss, Paddington) and the award winning print campaign for Marmite Squeezy have all carried the ‘Love it, hate it’ theme. DDB London has recently created print ads for Marmite Snacks, expressing the idea visually. Agency: DDB London...

Ideas for IKEA


A couple of creatives from Australia for IKEA are doing the rounds of ad blogs. The first one is a media innovation, that makes you feel a little envious of the simplicity of the idea and perfection in execution. The Inspiration Room Daily, quotes the creative team (303 Advertising, Perth): The mechanism is the paper itself. We simply ran one full page advert near the front of the paper, and the...

Nivea: sofa so good


Fashion events and cosmetic brands go hand in hand. Brands get associated with such events and see it as an opportunity to showcase the brand among the right audience. Here is an idea that breaks the convention of how brands get talked about in such events. When you sponsor the event like in Lakme Fashion Week, the event and the brand are hard wired. But when you simply want to showcase your...

Cool new products from…Microsoft!


To disprove the myth that I write nice things only about Apple, here is news about some cool new products from Microsoft. The first one that caught my eye is Photosynth. It takes a group of photos, typically of a single geographical location, but possibly taken at different times by different people, analyses them for similarities, and then stitches then together into a smooth-flowing, pseudo-3D...

Brand rejuvenation: lessons from Akshay


One ‘brand’ that I have to come to admire of late is Akshay Kumar. I am familiar with his early ’90s avatar of Khiladi, Mohra and Main Khiladi Tu Anaadi. He carved a niche for himself as an action-comedy star but never reached the stratospheric levels of other heroes like SRK. He was a star of the masses who attempted at innovation. His public persona driven was driven by his...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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