AIG: unwittingly funny ads

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AIG Financial Products Corp, a subsidiary of AIG has sent out mailers in the US recently. On the cover is the question, ‘When disaster strikes will you have the protection you need?’. Talk about timing. Forget protection, the company wouldn’t have been around if not for the US Government.


AIG has been running a set of commercials in the US since 2007, with the tag line ‘The strength to be there‘. These ads were running as recently as last week. Comical, isn’t it?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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