Kleenex Mansize Tissues: letting out a big idea

Pinterest LinkedIn Tumblr

Kleenex is virtually a generic term for facial tissues in many parts of the world. Kleenex’s official tagline is ‘Let it out’. For a brand that is virtually a commodity and low involvement, I thought it was a clever way of laddering the ‘benefit’, if there was one.

They have launched a new TVC in the UK for their large sized tissues with a simple idea. It brings out the product story alive in a simple and engaging manner.

The second TVC in the series is here.

How did they get the elephant into the cage? I guess the wonders of computer graphics will never cease. And its not just complicated graphics that wows us, as this TVC shows.

Facebook Comments

A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

Write A Comment

%d bloggers like this: