Kleenex Mansize Tissues: letting out a big idea


Kleenex is virtually a generic term for facial tissues in many parts of the world. Kleenex’s official tagline is ‘Let it out’. For a brand that is virtually a commodity and low involvement, I thought it was a clever way of laddering the ‘benefit’, if there was one.

They have launched a new TVC in the UK for their large sized tissues with a simple idea. It brings out the product story alive in a simple and engaging manner.

The second TVC in the series is here.

How did they get the elephant into the cage? I guess the wonders of computer graphics will never cease. And its not just complicated graphics that wows us, as this TVC shows.

Facebook Comments

Add comment

By bhatnaturally

About Me


Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

Connect With Me

Recent Posts