Kleenex Mansize Tissues: letting out a big idea

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Kleenex is virtually a generic term for facial tissues in many parts of the world. Kleenex’s official tagline is ‘Let it out’. For a brand that is virtually a commodity and low involvement, I thought it was a clever way of laddering the ‘benefit’, if there was one.

They have launched a new TVC in the UK for their large sized tissues with a simple idea. It brings out the product story alive in a simple and engaging manner.

The second TVC in the series is here.

How did they get the elephant into the cage? I guess the wonders of computer graphics will never cease. And its not just complicated graphics that wows us, as this TVC shows.

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