Kleenex is virtually a generic term for facial tissues in many parts of the world. Kleenex’s official tagline is ‘Let it out’. For a brand that is virtually a commodity and low involvement, I thought it was a clever way of laddering the ‘benefit’, if there was one.
They have launched a new TVC in the UK for their large sized tissues with a simple idea. It brings out the product story alive in a simple and engaging manner.
The second TVC in the series is here.
How did they get the elephant into the cage? I guess the wonders of computer graphics will never cease. And its not just complicated graphics that wows us, as this TVC shows.