A print campaign for an advertising festival – awarding Effective Advertising is doing the rounds of the ad blogs. The campaign’s central idea is to say that effective advertising makes even a bald man buy a hair dryer. The website for 100Watt even has a TVC explaining the same idea.
The campaign is getting some positive comments. But this is the kind of stuff that gives advertising a bad name. Many believe advertising seduces people into buying things they don’t need and this gives credence to such false notions. Well, here is the best counter argument – a classic ad from the AAAA.