Have you noticed that in every Saif-Dhoni ad for Lays, both of them are never in the same frame? A function of production issues, I guess. Imagine having to figure out scripts and production details that don’t involve both your celebrities – at least in the same frame. Pity the creative team that has to work with such constraints. No wonder the new ads – ‘Shake’ and the other one where Saif & Dhoni are playing gully cricket with Chinese men seem so dekha hua.
Thankfully, ‘on the Internet nobody knows you are a dog‘ and such production issues aren’t a concern. Saif & Dhoni can be can come together, even if it’s for a fight. As I said earlier, the ‘fight’ offers a lot of scope to create buzz. While the site has all the mandatories if it were to be taken to a truly interactive level, it’d have been fun. On the Discussion Forum, there are 30-40 views on the two threads and 1 reply for each thread. While the idea of creating buzz over flavours using two celebs is great, has it lived up to the potential?