The tag line is great. With two pithy words – Open Happiness – Coke managed to convey a lot – it is inviting, inclusive and a call to action. With the international advertising, it’s been a case of the tag line building great expectations, but the creative falling a tad short – at least for me. Among the recent international ads with this theme, I liked Crave and not all those animated cutesy ones. In…
TV ads meant for viewing only on the web have become common of late in the West. They started off as postings on YouTube because the original ad meant for TV was too risque for airing. Ads for GoDaddy come to mind. Recently, TV commercials for brands like Cadburys (Eyebrows) and Bud Light have been specifically created for the web. The Bud Light one would have had no chance of airing on prime time television,…
KitKat has created a website where nothing happens. Dubbed the First Worldwide WebSite Where Nothing Happens, (oooh, how creative) this is meant to be an extension of the ‘Take a Break’ platform. The initial loading message has a flashing list of all the things that keep us busy during the day. And then comes the page where nothing happens. If you stay long enough on the site, you might spot things happening, such as a…
Being in the advertising business, one is used to hearing (and practicing) some amount of exaggeration. One is also familiar with complex explanations of what a logo, font or colour represents, specially when it comes to brand identity. When the Canara Bank logo was unveiled the PR blurb said: rich blue connote stability, scale and depth while the bright yellow depicts optimism, warmth and energy. The distinctive brand identity is based on the idea of…
The ‘G maane genius’ theme’s latest rendition features Aamir Khan & Darsheel of Taare Zameen Par fame. Together their mental alacrity gets them out of a tight spot. Smart use of Aamir & Darsheel. Now, imagine the same script without these celebs and the associated perceptions from their movies. Not quite the same thing, right?
A recent survey conducted among 3000-odd US consumers by ChangeWave shows that among respondents who bought an Apple Mac over the past 90 days, 81% say they are Very Satisfied. This compares to a 55% Very Satisfied rating for Dell and 52% for H-P. Overall, Dell & HP lead in buying intentions with Apple ranking as No.3. Within the weaker overall PC spending environment, Apple planned laptop purchases (30%) for the next 90 days have…
Kraft Foods has unveiled a new logo, apparently to fight the private labels. The PR blurb says, with a new purpose and values setting a fresh direction, Kraft Foods also gave its corporate logo a facelift to more clearly deliver “delicious.” The baseline must go down as one of the corniest of late. The logo crams almost everything – a smile and a rainbow burst. And that font in the baseline – is that to…
A new campaign from Wieden + Kennedy, London created for Lurpak, the dairy brand is urging consumers to devote Saturday mornings for a leisurely breakfast. According to the PR blurbs, the media and creative strategy have been woven together: media has been bought only on Thursdays, Fridays and Saturday mornings – in antipation of the Saturday breakfast to come. Campaigns that urge the consumer to ‘change or modify a habit’ have their share of detractors.…
Looks like the popularity of the Limca jingle got the agency and the brand team excited. There is a new 2-minute Limca commercial, with an extended version of the jingle and some new visuals as part of the montage. Couldn’t help noticing that the brand name has been built into the jingle, this time around. Was it because of branded memorability and such? The visual mnemonic of water splashes, the memorable jingle and the casting…
Air New Zealand has roped in some volunteers who will shave their heads, so that a temporary tattoo can be displayed over there. The airline calls it ‘cranial billboards’ and for displaying the ads, the volunteers got either a round-trip ticket to New Zealand (worth about $1,200) or $777 in cash (an allusion to the Boeing 777, a model in the airline’s fleet). When co-workers or strangers behind them in the grocery store line asked…