The tag line is great. With two pithy words – Open Happiness – Coke managed to convey a lot – it is inviting, inclusive and a call to action. With the international advertising, it’s been a case of the tag line building great expectations, but the creative falling a tad short – at least for […]
Archives for February 2009
TV ads meant for viewing only on the web have become common of late in the West. They started off as postings on YouTube because the original ad meant for TV was too risque for airing. Ads for GoDaddy come to mind. Recently, TV commercials for brands like Cadburys (Eyebrows) and Bud Light have been […]
KitKat has created a website where nothing happens. Dubbed the First Worldwide WebSite Where Nothing Happens, (oooh, how creative) this is meant to be an extension of the ‘Take a Break’ platform. The initial loading message has a flashing list of all the things that keep us busy during the day. And then comes the […]
Being in the advertising business, one is used to hearing (and practicing) some amount of exaggeration. One is also familiar with complex explanations of what a logo, font or colour represents, specially when it comes to brand identity. When the Canara Bank logo was unveiled the PR blurb said: rich blue connote stability, scale and […]
The ‘G maane genius’ theme’s latest rendition features Aamir Khan & Darsheel of Taare Zameen Par fame. Together their mental alacrity gets them out of a tight spot. Smart use of Aamir & Darsheel. Now, imagine the same script without these celebs and the associated perceptions from their movies. Not quite the same thing, right?