Pringles: shaped like nothing else


Agreed that static media communication from Pringles has by and large highlighted the unique shape of the product visually. They have stayed true to the ‘Once you pop you can’t stop’ theme of the brand – highlighting the taste aspect. The spicier variant of the brands have dramatized it as ‘fiery hot‘. Wonder where this one fits in? It kinda implies that the brand is incomparable, because of it’s shape?


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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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