Fell in love with this ad on first viewing. Clearly, a script with an idea. The attempt is to urge Maruti Suzuki car owners to get their vehicles only to their own service networks.
Shooting with infants and kids is a huge challenge and one can quibble about the over the top gurgling and stuff but overall, gets the point across well. And look ma, no vehicles shown in the ad.
Truly remarkable job by the team. Great insight, great execution and as you pointed out, no “product shot”!!!
Brilliant insight. Works well for this mother of two driving a Maruti!