You think only brands offer consumers smaller SKUs or increased value during these recessionary times? Advertising agencies do too. We had Contract devising an ideas pool of sorts. Now Grey Amsterdam has launched a new service called Grey Lite, to support clients through a tough financial year. The service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services. The launch website reflects this thought – the site’s content is miniscule and you need a virtual magnifying glass to view it. The idea ‘good things come in small packages’ is taken forward in a Direct Mail, which is the size of a postage stamp.
Via Direct Daily