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Surf Excel: dirt is good, so is the idea

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Surf Excel’s ‘Dirt is good’ was a refreshing new perspective in a category replete with hackneyed ideas. While the ad that introduced the concept set the tone for an endless possibility of situations, it could have easily gone preachy. Thankfully, it hasn’t. Here’s the latest, via Campaign India’s YouTube channel:

Dogs and babies are said to be sure-shot ways of making a commercial oh-so-cute. This one only makes a reference to a dog (a dead one at that), but could yet be endearing. You like?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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