Regulars to Ads of the World (which must include pretty much everyone in the Creative team of an agency) would have the seen the recent work for Mao Bao Dishwashing Liquid. Even at first glance it impacts you – I said ‘wow!’ out loud. The simplicity of conveying (a) the category (b) the floral variants in an instant is laudable. Loved it.
Advertising Agency: Bates 141, Taiwan.
Just the kind of work that conveys the message elegantly, keeps both the client and creative happy. Or at least I think so.