The Economist: a white-on-red poster, finally!


This is from Singapore and not UK. That’s perhaps the reason why this new poster for The Economist still follows the ‘old’ format of clever headline, white on red. It feels good to see some new work in this format, though.


Via Ads of the World. Agency: Ogilvy, Singapore.

I am not a big fan of the new avatar of The Economist ads introduced in 2007. They make me see red. Which ones do you prefer?

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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