This seems like cause marketing week. The folks at Method, makers of environment-friendly home and personal care products, have created the People Against Dirty campaign. The argument: your household cleaner could be dirty. The TV commercial (Droga 5) is quite amusing thanks to the literal take on suds that get dirty. The online activity isn’t elaborate – the website will perhaps take all of 30-seconds to run through. But the buzz around the campaign, thanks…
I love it when unique, local perceptions come into play in an otherwise ‘global idea’. I am sure ‘shake proof digital camera’ has been rendered effectively in many ways across the world. But what better way to bring the idea alive than Asia’s very own 3-wheelers? Known as tuk-tuks or autos they are notorious for their shaky rides. Panasonic used this to their advantage to promote the shake-proof feature of their Lumix cameras. Agency: Saatch…
Same topic, different approach. Came across this interesting campaign called Plane Stupid, which attempts to bring the aviation industry back to earth. Their issue: we are flying too much and it’s affecting the climate. Specifically, they are up in arms against short haul flights, aviation advertising and industry expansion. Makes sense for European countries but will such an activity makes sense in developing countries? Agree on the short haul flights though – anybody who has…
Some creatives see only creative opportunities (read, awards) in public service advertising. ‘Guys, we have to do an ad campaign on Climate Change!’ would make them rub their hands in glee – effectiveness be damned. The campaign created by The Duffy Agency, Sweden (where my good friend @AsifAnsari is a partner) to raise awareness about Climate Change, for their client Schneider Electric, is a bit different. It is got two things working for it: (a)…
Whaaa? Cricket, again? # Interesting article on advertising & teleocm by @kschax http://bit.ly/43QyNn # iPhone or Droid? http://bit.ly/1b3nCD #iPhone # Idea Cellular – 26/11 brand film http://bit.ly/SR3TI # 15 things worth knowing about coffee http://theoatmeal.com/comics/coffee awesome infographic # Wired reviews Art & Copy http://bit.ly/hkjUJ # Uda Walawwe Mahim Bandaralage Chanaka Asanga Welegedara. Which is the middle name? # Despite this http://bit.ly/3cDuG8 companies will continue to insist on PC, running XP and not let you choose…