Advertising

First for Women’s second coming

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In 2007, an ad for First For Women Car Insurance among the most forwarded – Twitter wasn’t around then, you see. It won the Young Director’s Award too – deservingly so. The ad literally took the piss out of men. This year, FFW has come up with a similar themed commercial.

Agency: Black River FC, Johannesburg

Enjoyable, would appeal to both men and women – men for the wrong reasons. But the first one was better – snappier with a twist that you least expect.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

1 Comment

  1. I see how some people could have been offended by this, however still hilarious. This was a great share, rofl.

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