In 2007, an ad for First For Women Car Insurance among the most forwarded – Twitter wasn’t around then, you see. It won the Young Director’s Award too – deservingly so. The ad literally took the piss out of men. This year, FFW has come up with a similar themed commercial.
Agency: Black River FC, Johannesburg
Enjoyable, would appeal to both men and women – men for the wrong reasons. But the first one was better – snappier with a twist that you least expect.