First for Women’s second coming


In 2007, an ad for First For Women Car Insurance among the most forwarded – Twitter wasn’t around then, you see. It won the Young Director’s Award too – deservingly so. The ad literally took the piss out of men. This year, FFW has come up with a similar themed commercial.

Agency: Black River FC, Johannesburg

Enjoyable, would appeal to both men and women – men for the wrong reasons. But the first one was better – snappier with a twist that you least expect.

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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