A collection of ads and views on advertising.
While Goafest 2010 is done, it’s seems to be far from dusted. Campaign India reports that four agencies could be stripped off their medals, since some of the jury members…
My first reaction on seeing the new work on Frooti was, ‘Wow, here’s an interesting idea!’. Sometimes, interesting is also used as a response to work you don’t like, but…
Everyone’s an expert in advertising. Shove an ad under their nose and ask for an opinion and they will find fault with the headline, the visual or both. They will…
Telecast sponsorship and spot-buy hasn’t been cheap during IPL 3. The impact shows – most of the ads on air are of short duration. IPL is clearly the premier sporting…
Sometime back, I had wondered if Indian brands will take to web-only TV ads. It’s quite common abroad with brands like Bud Light, Philips, Cadbury and several others creating ads…
I bet most of those who attended the award show night at Goafest, didn’t get to see the nominated work. They were busy partying, you see. Thankfully the ad village…
Publicis Mojo, Australia has created this cute little campaign for Air Asia, the budget airline. Love it when ordinary everyday objects are used to create something you never saw before….
The Creative Awards function is usually the big ticket item of Goafest. Not surprisingly, the turnout was far better on Day 2 than on the previous day, when the Media Awards were held. But what were we celebrating: pure craft? Or a creative solution that solved or addressed a genuine business problem of a brand?