While Goafest 2010 is done, it’s seems to be far from dusted. Campaign India reports that four agencies could be stripped off their medals, since some of the jury members voted for their own agency’s work. Comical stuff. The relevance of the event was questioned on CNBC’s Storyboard recently wherein senior industry folks talked about things that need to be improved in order to make the event more meaningful. I had written briefly about the…

My first reaction on seeing the new work on Frooti was, ‘Wow, here’s an interesting idea!’. Sometimes, interesting is also used as a response to work you don’t like, but this was not that kind of ‘interesting’. I think it is a bold idea and the attempt to do something different in the category must be applauded. Kudos to both Creativeland Asia and Nirvana Films. Having seen only the first (‘Sidewalk’) film, I had wondered…

Everyone’s an expert in advertising. Shove an ad under their nose and ask  for an opinion and they will find fault with the headline, the visual or both. They will comment on every aspect of a TV ad –  script, dialogues, anything. No, I am not talking about a Focus Group situation – I am talking about the ordinary consumer. Not surprising, since we all react similarly to several such stimuli – movies, books and…

Telecast sponsorship and spot-buy hasn’t been cheap during IPL 3. The impact shows – most of the ads on air are of short duration. IPL is clearly the premier sporting event on TV, quite like the Super Bowl. The ads have largely been shorter edits of theme commercials with some like Axe and Idea’s Oongli Cricket using the event smartly. Even though Vodafone had a brand new series of the Zoozoo escapades, I am not…

I bet most of those who attended the award show night at Goafest, didn’t get to see the nominated work. They were busy partying, you see. Thankfully the ad village put up all the nominations in an air-con hall. Herewith some work that caught my eye: Thomas Cook This is almost an insider’s joke – a funny take on the oft-seen visual from fairness cream ads. The ad is for a 3-night, 4-day package in…

Publicis Mojo, Australia has created this cute little campaign for Air Asia, the budget airline. Love it when ordinary everyday objects are used to create something you never saw before. The one with the Stonehenge visual is the best of the lot. Rest of the ads in the campaign are here.

The Creative Awards function is usually the big ticket item of Goafest. Not surprisingly, the turnout was far better on Day 2 than on the previous day, when the Media Awards were held. But what were we celebrating: pure craft? Or a creative solution that solved or addressed a genuine business problem of a brand?

The nominees for the Creative Awards at Goafest were on display, as is customary, at the venue. Here are a few that caught my eye. There were a few that were based on good insights. Most were self indulgent, though.