ArchiveApril 2010

While Goafest 2010 is done, it’s seems to be far from dusted. Campaign India reports that four agencies could be stripped off their medals, since some of the jury members voted for their own agency’s work. Comical stuff. The relevance of the event was questioned on CNBC’s Storyboard recently wherein senior industry folks talked about things that need to be improved in order to...

My first reaction on seeing the new work on Frooti was, ‘Wow, here’s an interesting idea!’. Sometimes, interesting is also used as a response to work you don’t like, but this was not that kind of ‘interesting’. I think it is a bold idea and the attempt to do something different in the category must be applauded. Kudos to both Creativeland Asia and Nirvana Films...

Everyone’s an expert in advertising. Shove an ad under their nose and ask  for an opinion and they will find fault with the headline, the visual or both. They will comment on every aspect of a TV ad –  script, dialogues, anything. No, I am not talking about a Focus Group situation – I am talking about the ordinary consumer. Not surprising, since we all react similarly to several...

Telecast sponsorship and spot-buy hasn’t been cheap during IPL 3. The impact shows – most of the ads on air are of short duration. IPL is clearly the premier sporting event on TV, quite like the Super Bowl. The ads have largely been shorter edits of theme commercials with some like Axe and Idea’s Oongli Cricket using the event smartly. Even though Vodafone had a brand new series...